I work in digital media. I read and edit personal essays every single day. The pieces I publish tend to be vulnerable, insightful, and quite nuanced. I am proud of the voices I edit – and I'm proud of the role I play in that process. But let's be honest: I would be quite the liar if I said I wasn't well-versed in clickbait. For many publications – and I happen to edit for a dozen of them – clickbait is synonymous with paycheck. It's a sad state of affairs, but we must give the people what they want.